How Do You Measure Advertising and Marketing ROI?

Before any business invests money they have the desire to get a return on their investment (ROI). While major companies such as Apple, Google, GE and IBM will sink money into research and development, the ultimate goal is to make more money in the long run. The same is true when it comes to advertising. Before spending $3 million on a Super Bowl ad, GoDaddy does the research to determine their return on the investment. How can you determine you return on investment?

By | October 19th, 2015|Marketing Planning & Strategy|0 Comments

SEO – What is it? Why do I need it?

SEO is the acronym for “search engine optimization”. Over the last fifteen years the front page of Google search has become very valuable real estate. Just like real estate, those that understand the value of being on the front page of Google are willing to set forth a significant amount of time, effort and money to own the land. With this being the case, one must understand that getting to the front page of search is not as easy as simple as having a website and a company name. It takes content, natural links and proper optimization of code on a web entity. When it comes to driving traffic to a website SEO is essential. Below you will find out what proper SEO truly is.

By | October 13th, 2015|Marketing Planning & Strategy|Comments Off on SEO – What is it? Why do I need it?

Where do I Begin Marketing my Business?

Radio, TV, the Internet, Newspapers, Mobile, Billboards, Magazines. These are just a few of the many places you can market and advertise your business. If you are like many business owners, there isn’t enough time in the day to run the day to day operations of a business while also coming up with a successful marketing plan. Fortunately, Krash Creative offers assistance through a full service plan to help you get on track.

By | October 6th, 2015|Marketing Planning & Strategy|0 Comments

How Do I Drive Traffic to My Website?

Driving traffic to a business website can prove to be very influential in the growth of a company. In fact, many name brand companies receive every penny of revenue through their online web entities. Even if you do not have an online retailer or a web hosting company, there is still great value in driving traffic to a website. Here are ways in which you can drive traffic to your business website.

By | September 5th, 2015|Marketing Planning & Strategy|Comments Off on How Do I Drive Traffic to My Website?

Where Do I Begin to Market My Business?

Regardless of the type of business, the first step is to create a marketing plan. Your marketing plan will outline your business goals, your marketing goals, and your marketing budget. It will also include how you are going to measure your progress against those goals as well as your time-line or schedule for success.

By | August 18th, 2015|Marketing Planning & Strategy|0 Comments

I’m A Business, Why Should I be on Facebook?

As the Internet continues to grow a large percentage of the population wants to use it in a social manner. The most popular social network on the Internet is Facebook with over 1.4 billion users signed up as of June 2015. With this many people surfing the pages of the online social network it simply makes sense that a business should be represented. The truth is: both methods can be useful. However, the key to making the proper choice is to understand your target market.

By | August 6th, 2015|Marketing Planning & Strategy|0 Comments

Traditional Media: Is it a Waste of Time?

There is an ongoing battle between Online and Traditional Media. Which is better? Which offers greater benefit and value? In this digital age, is Traditional Media actually a waste of time?The truth is: both methods can be useful. However, the key to making the proper choice is to understand your target market.

By | July 28th, 2015|Marketing Planning & Strategy|Comments Off on Traditional Media: Is it a Waste of Time?