We don’t want just any traffic to our site, we want the right traffic. We want the people who are most likely to become leads, and, ultimately, happy customers. So… How do we find these magical “right” people?
Your ideal customers each have a unique buyer persona. Buyer personas are our representation of what the ideal customer looks like inside, and out. Buyer personas encompass key information about your customers including their goals, challenges and common objections, along with demographic information shared among all members of each particular buyer persona.
Your buyer personas are your ideal customers and they are the building block around which your business is built
Some of the most important tools to attract the right customers to your site are:
- Blogging: Inbound marketing starts with blogging. A blog is the single best way to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to them and answers their questions.
- SEO: Your customers begin their buying process online, usually by using a search engine to find something they have questions about. So, you need to make sure you’re appearing prominently when and where they search. To do that, you need to carefully, analytically pick keywords, optimize your pages, create content, and build links around the terms your ideal buyers are searching for.
- Website Pages: Your website pages are your digital storefront. So put your best face forward! Optimize your website to appeal to your ideal buyers and transform your website into a beacon of helpful content to entice the right strangers to visit your pages.
- Social Media: Successful inbound strategies are all about remarkable content – and social media allows you to share that valuable information on the social web, engage with your prospects, and put a human face on your brand. Interact on the networks where your ideal buyers spend their time.