RETAIL & PRODUCT


Selling Yourself

  Why Retail Marketing Matters

More than 57% of consumers say the will not recommend a business with a poorly designed mobile site.
Mobile Marketer, 2015

Download PDF  

DENTISTRY & ORTHODONTICS


Spreading Smiles

Why Your Marketing Matters

More than 40% of consumers say that information found via social media affects the way they deal with their health.
iHealthBeat, 2015

Download PDF  

ATHLETIC TEAMS


Play To Win

  Why Sports Marketing Matters

Identifying your target market, crafting your brand, and creating a strategy to communicate that message are key. Your audience has choices…why should they choose you?

Download PDF  

GOLF COURSES


The Right Course

Why Your Marketing Matters

Let’s face it, the golf industry is a pretty saturated market. In nearly every large city across North America you can find 20-100 golf courses within the near vicinity to play a round at.

Download PDF  

REAL ESTATE & CONSTRUCTION


Keys To Closing

  Why Housing Marketing Matters

Social media has proven to be valuable for the real estate industry and sales agents. Online searches by home buyers is translating into increased activity with 45% performing a walk-through after viewing a home online. 29% located an agent via an internet search and 21% drove by a home after online viewing.
Forbes, 2015

Download PDF  

HOME IMPROVEMENT


Building Success

  Why Your Marketing Matters

85% of consumers report they now use the Internet to find local area businesses.
Forbes, 2015

Download PDF  

COSMETIC SURGERY


Look The Part

  Why Your Marketing Matters

Research from the American Academy of Facial Plastic & Reconstructive Surgery shows that 57% of potential plastic surgery patients obtain all of their information online. That’s over half of the market!
American Academy of Facial Plastic & Reconstructive Surgery

Download PDF  

RADIO & BROADCAST


Own The Airwaves

  Why Your Marketing Matters

The Importance of Compelling Station Imaging
In order to attract listeners to your online radio station in the first place, it’s essential to have radio imaging that makes a lasting impression. Hire a professional voice talent to deliver promotions, station IDs, and other kinds of radio imaging to set your station apart from the competition. Internet radio is saturated, so it will take some innovation, creativity, and exceptional voice over talent to get your station noticed.

Download PDF  

BANKING & FINANCE


Bank On Success

  Why Your Marketing Matters

Financial marketers are pivoting to digital because they are seeing diminishing returns and poor audience engagement in traditional advertising channels. Seventy-seven percent believe high-impact digital ads can breakthrough as much as TV/print ads. Sixty-seven percent say digital is more efficient, believing that it costs less to reach targeted consumers online than off.
NYT, 2016

Download PDF  

HIGHER EDUCATION


Take The Cap Off

  Why Your Marketing Matters

As completion rates and return on educational investment become more transparent, the separation between pre-enrollment communication and the post-enrollment student experience must be eliminated. Valuable data captured prior to enrollment can help drive relevant communication and services to students as they work to completion. On the flip side, student data has the potential to guide marketing decisions in a variety of ways. Systems, processes and staff will need to align effectively to produce information that can be utilized throughout the cycle. Marketing to the point of enrollment will need to shift to marketing to the point of graduation.

Download PDF