SEO – What is it and why do I need it?

SEO is the acronym for “search engine optimization”. Over the last fifteen years the front page of Google search has become very valuable real estate. Just like real estate, those that understand the value of being on the front page of Google are willing to set forth a significant amount of time, effort and money to own the land. With this being the case, one must understand that getting to the front page of search is not as simple as having a website and a company name. It takes content, natural links and proper optimization of code on a web entity. When it comes to driving traffic to a website SEO is essential. Below you will find out what proper SEO truly is.

The Value of Content

Every single day content becomes more and more valuable. In an era of smartphones and instant access to information consumers want answers at their fingertips. When someone wants to know the name of the Italian restaurant in North Hills they, Google it. If they want to know the best Italian restaurant in all of Raleigh, they Google it. If they want to know the best Italian restaurant in the state of North Carolina, they Google it. You get the idea. No matter how big or small your business, it is very important to own “your” real estate on the front page of Google search.

Rather than just putting up a website and hoping potential customers or clients find it, you will need to take action. The best action to take is to publish content related to your business. This should be very easy to do because you get asked questions about your business every single day. The next time you pick up the phone and answer a question related to your services that is the next piece of content you should write for your blog or website. If you are like many business professionals and you do not have the time to create this content Krash Creative offers an SEO and Content package to assist you with your needs. Call us at 855-KRASH-NOW, 855-572-7466.

Obtaining Natural Links

Time and again Google has publicly stated that unnatural links will trigger an algorithm penalty. While links are important in terms of SEO they must come naturally. The best, and easiest, way to obtain natural links to your website is to create amazing content that is valuable to a website visitor. If you own a business you are an expert in your field. Use your expertise to create valuable pieces of content for your web entity. Over time, you will find that other websites link to you because you have provided the best advice on that specific subject matter. If you need assistance building a clean link portfolio contact us today.

Proper Optimization of Code

Years ago, website design was a specialized industry because coding a website was extremely difficult. Things have become a little bit easier today with WordPress and other website builders. That said, any business website needs to be properly built for the Google and search engine spiders. If the Google spiders cannot crawl a website’s content it is nearly impossible for it to rank in search. With this in mind, we encourage you to build a website that has a solid foundation. Contact us for more information on website design and/or SEO.



Krash Creative, a full-circle inbound marketing agency, providing companies and agencies award-winning marketing, advertising, and production services. Well-known for their focus on relationships and exceeding expectations, President Kelley Bassett is proud to report that Krash Creative still serves the company’s first three clients (along with a hundred or so others). Located in Raleigh-Durham, N.C., Krash is celebrating their 20th year of excellence in the industry. More information on Krash Creative and samples to their work can be found at

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